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Although
Fenton's first piece of hobnail was a Ruby Overlay lamp font made in 1935
for Lightolier, it was not until several years later that the company was
induced to manufacture hobnail glass in larger quantities. In 1936, L.G. Wright
Glass Company approached Fenton with some old hobnail moulds. Heacock states
in his book, "Fenton Glass - The Second Twenty-Five Years", (page
44, item #246), that this Wright hobnail mould found in Indiana, PA was probably
made around 1900 by The Northwood Glass Company from an old Hobbs, Brockunier
& Company mould.
Frank
L. Fenton just happened to have a sample of this Wright bottle on his desk
when Fenton's Chicago representative, Martin Simpson, stopped by Frank's office.
Martin asked Frank if he could take the bottle with him and he returned with
it to Chicago. It was sitting on his desk when a buyer from the Wrisley Perfume
Company spied it. Apparently they were looking for new marketing tools to
increase sales of their perfume. It seems that often the perfume bottle sold
the perfume.
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The
Fenton Company was approached to determine if they could produce a facsimile
of this bottle for Wrisley. Frank Fenton told them that they could, but the
bottle would have to be modified in order to make the production costs feasible.
The neck was shortened and the neck interior was widened to accept the wooden
and cork stopper that replaced the metal or porcelain stopper that was on
the original Hobbs "Dewdrop" design bottle from the 1890's. Wrisley asked
for a test run but did not want the more expensive bottle produced for Wright.
Fenton began producing this perfume bottle for the Wrisley Company in early
spring of 1938. The hobnail design (known as #289 when produced for Wrisley,
for all other production including Fenton's own line it was called #389) was
a huge success for Wrisley and was one of two accounts that literally saved
the Fenton factory from bankruptcy. In fact, the popularity of the bottle
induced Fenton to experiment with the pattern and later produce a wide range
of hobnail items that have become known as their hallmark.
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